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Brooks Stevens Design Associates
Brooks Stevens, Inc., formally known as Brooks Stevens Design Associates and Brooks Stevens Design, is a product development firm headquartered in Allenton, Wisconsin. The firm also has an office in St. Paul, Minnesota. Brooks Stevens offers a wide range of services, including research, industrial design, engineering, prototyping, project management, and graphic design.
==History==
Brooks Stevens Design was established by Clifford Brooks Stevens in 1935. In 1954, Brooks Stevens, the founder, popularized the term "planned obsolescence"〔(History of Brooks Stevens )〕 as a cornerstone to product evolution. The phrase was intended for it to refer not to building things that deteriorate easily, but “instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary.” 〔Industrial Strength Design: How Brooks Stevens Shaped your World, Glenn Adamson, Pg 129〕 Declared a "Giant of Industrial Design" by the New York Times, Brooks Stevens' philosophies defined the industrial design profession. Historically, the firm is known for designing the 1949 ''Twin Cities Hiawatha'' and ''Olympian Hiawatha'' trains with the "Skytop Lounge". The firm has designed products from toasters to automobiles, continuing this legacy today and having added numerous heavy equipment clients to the portfolio.
In 2007, the founder's son Kipp Stevens merged Brooks Stevens with Ingenium Product Development, vastly expanding its product coverage and engineering capabilities.
Today, Brooks Stevens is globally known for designing and engineering both consumer-facing and heavy industrial products, the group's dominant strength being a structured approach to research and multiple idea generation that enables a faster engineering process and path to the product's commercial launch.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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